如何让我的网站获得更多的流量?
你想要卖出更多，吸引新客户, 但是你如何让更多的人访问你的网站呢? 你如何向他们展示你是多么了不起的企业?
Fortunately, there are plenty of ways you can improve the amount of people (traffic) who visit your website. 这里有三种方法可以让你的网站吸引更多的客户!
优化您的谷歌我的业务简介
如果你不知道谷歌我的生意(GMB)是什么, 那么你很可能已经落后于你的竞争对手一步了!
If you want to gain more traffic on your website creating a GMB account is a great place to start. Google My Business is an online service that is specifically created to help promote businesses to their local audience. GMB的伟大之处在于它是完全免费的!
manbetx手机登录界面的谷歌我的业务页面(在右侧).
You might have seen this listing pop up when you’ve browsed for services or shops near you.
Claiming and optimizing your GMB profile allows you to have control of how you appear online and helps you stand out from your local competitors. 这不仅有助于你网站的SEO(搜索引擎优化), 但这也是增加网站访问量的一种明确方式.
如何申索我的商业帐户
Your business might already have a listing on GMB and all you have to do is claim it and optimize it as you see fit.
首先，转到谷歌，在搜索栏中输入您的企业名称. If there is a listing for your company it will appear on the right-hand side of the browser. 从这里你所要做的就是点击“声明”，然后你就可以开始了.
谷歌将在邮件中发送验证密码给您. 你需要在网上输入密码来验证你的帐户.
If you can’t find a listing for your business already set up on Google then you’ll need to create your own. Just go to Google My Business 然后按“现在开始”开始.
如何优化谷歌我的业务配置文件
只要你有你的谷歌我的业务帐户设置, 你可以开始优化你的页面来吸引更多的客户到你的网站.
You can add contact information, opening hours, images and a simple about section for your business. GMB will help you improve not only the amount of traffic you get to your website but it will also help you improve your search engine rankings.
You can also use GMB to interact with your audience and customers via the reviews and comments they leave on your GMB profile. 作为一个公司，这是一个与你的客户互动的好方法. Responding to any questions or concerns they may have will only encourage more people to check out your company.
Google My Business profiles can also be used to keep people in the know about seasonal changes to the business, like opening hours.
If you have yet to claim your Google My Business listing then you’re missing out on a huge opportunity to attract more traffic into your business.
There are a lot of benefits to having GMB as part of your digital marketing strategy such as:
Improved SEO
Better Google Maps results
与客户的更高参与度
你的生意更容易在网上找到
更容易与客户的抱怨和担忧进行互动
提高你在社交媒体上的投入
A strong presence on social media is a modern day must for promoting a business online. Admittedly, manbetx手机登录界面在设计力量仍然在这方面挣扎，但正在积极地进行开发, 分析和调整manbetx手机登录界面的战略.
社交媒体在当今世界有着巨大的影响力，你可以达到一个巨大的, 如果你在正确的时间登上了正确的平台，你便能够获得更多未开发的用户. We’re currently focusing on LinkedIn because it’s the right platform for our ideal client (emerging entrepreneurs and expanding small businesses). We’re also trying Pinterest as we do a lot of branding work and Pinterest is ideal for showcasing this. It’s important to understand which social media channel your customers use so you can choose the right way to promote the services you have to offer.
Simply having a social media profile isn’t enough - to make a good impression you have to keep your profiles up to date and regularly add new content to them. If your social media page isn’t updated on a regular basis then you could be damaging your company’s reputation - you don’t want visitors wondering if you’re still open for business or not!
One trick if you’re not doing social media on a specific channel is to direct people to the channels you are. We at Design Powers have a twitter account but aren’t active on it. We simply pinned a tweet to the top of our twitter feed that directs people to our website or the other channels we are actively engaging on.
Use our checklist to help you improve your social media presence and increase the amount of traffic you get on your profiles.
Make sure all your contact info is correct and consistent across all your profiles (and your website too!)
列出旧的或不正确的细节可能会导致销售损失. 查看您的manbetx手机登录界面、营业时间、logo版本等. right now.
让自己跟上行业的发展.
Whether you’re keeping track of upcoming events or new technology make sure you show your audience that you are aware of what is going on within your niche.
Attending an event? Promote the heck out of it.
刚刚发布的新研究会让你的观众大吃一惊? Post about it.
密切关注你的竞争对手在网上发布的内容. 查看你所在行业的趋势. Most social media platforms allow you to see what hashtag is trending at the moment - use this to your advantage and stay ahead of the game.
Post regularly.
这很重要，manbetx手机登录界面要再说一遍. Keep your audience engaged.
为你的追随者提供独家优惠.
This will encourage both new and old clients to follow you and to keep an eye out on your posts for deals you might offer.
只分享相关和吸引人的内容.
你的听众跟着你，随时了解你的最新情况，了解你最擅长什么. 如果你以强硬、严肃的建议而闻名，那就坚持下去. If you’re known for life-affirming positivity, only share content that enlightens your audience.
如果你开始分享无关或无聊的内容, your audience will most likely unsubscribe and head over to a competitor to get their fix.
一旦你能在社交媒体上吸引并保持受众，就把他们导向你的网站. Running an offer? 链接到你网站上的特定manbetx手机登录界面. 希望人们预约咨询? 将它们链接到您的在线调度程序.
升级你的网站内容
A strong Google My Business listing is amazing alongside a well thought out social media strategy. 他们吸引人们来你的生意，并帮助你提高销量. However, there isn’t much point in attracting customers to your website if your website is a disappointment.
如果你把所有的流量都导向你的网站, 你要确保你给了他们一些值得参观的东西.
在网络世界中，内容为王. 下面是一些你在写内容时应该记住的事情.
Know Your Audience
Before you begin to write any sort of content for your website you should be keeping your audience in mind. 你越了解你的读者和你的写作对象, 你的内容越能被客户接受. What are their main issues? What do they need solved? 你如何向他们传达这些信息?
Write Short Sentences
大多数人略读内容，所以通过写简短的句子来保持他们的注意力. This will make your piece easier to read and help to keep the attention of your audience.
Always Use The Active Voice
When you use the active voice in your content instead of the passive voice you create a reader-friendly, 权威性的内容，说服你的读者采取行动.
Write Relevant Content
There’s no point in writing pieces of content for your website unless they are relevant to your clients. Your target audience won’t have any interest in reading posts that aren’t helpful or addresses their needs.
Don’t Copy & Paste
不复制和粘贴他人的内容. We cannot stress this enough! Why?
It’s plagiarism.
这表明你的观众并不在乎.
谷歌可以知道你使用了别人的内容，并惩罚你.
这对你的公司没有任何好处.
Use Scannable Text
人们的注意力持续时间不长，所以要让你的文本易于浏览. 在文本周围添加空白，以及标题、要点和列表.
如果你认为你的网站没有发挥它的全部潜力，manbetx手机登录界面已经创建了 Power Plan to help small business owners figure out exactly what their business needs and create a written, 可执行的开始计划.
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