如何选择合适的Logo文件格式...最后!

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A custom-designed logo for your business is a great step toward building your br和 identity. 现在你的标志已经完成了, your designer should provide you your logo in a variety of formats so that you will be able to use your logo anyw在这里.

但一旦你收到你的数字文件, you may be wondering “What do I do with these files 和 why are t在这里 so many formats?每种文件格式都有特定的用途.

Knowing which file formats to use is important because your logo will end up existing in all sorts of contexts—from a business card to a website to a t-shirt. 但是,标识实际上只会存在两种环境. 它将被打印或以数字方式呈现.

This post covers who needs what logo file formats, w在这里, when, 和 why. 如果你在找 很快 信息图表向导,单击 在这里.

矢量vs光栅图形

Vector 和 raster formats are the two ways your logo files can be saved from the application your designer used to make your logo. 专业设计人员使用adobeillustrator创建您的徽标, 哪个是基于向量的程序. Photoshop是一个基于栅格的程序. If your logo was created in Photoshop, this will cause you problems in the future.

标志应 总是 设计成矢量格式. 为什么?

Vector images can be scaled (make larger 和 smaller) without diminishing the quality because they are created with points, 行, 和曲线. Vector files are the original source files that can be edited by design applications.

Raster images will lose resolution 和 become fuzzy when scaled because they are created with pixels. Raster files must be exported at specific sizes to fit various applications like your website or 脸谱网. 这些文件永远不应该被编辑来改变你的logo. Always make your logo changes (like color variants) in the original vector file.

Below is our logo showing the difference between a vector 和 a raster image when scaled up.

矢量图形vs光栅图形

矢量图形vs光栅图形

什么类型的文件应该是一个标志?

你的logo的原始文件应该是基于矢量的图像格式. Different types of files are used for specific purposes such as using certain compressed image formats to save space 和 b和width.

有许多不同类型的文件格式. 一个文件格式可以通过它的扩展名来识别: .医生, .三种, .超文本标记语言 .gif, .jpeg. 最常见的标志文件格式是:

  • AI

  • 每股收益

  • PDF

  • SVG

  • PNG

  • JPG

AI - Adobe Illustrator

ai文件是在Adobe Illustrator中创建的基于矢量的图像. 设计人员使用此文件创建和编辑您的徽标. They are commonly called the “working file”, “source file”, or “master file”.

These files can be modified as needed without reducing the quality of the logo—this is exactly what you want!

You won’t be able to view or open this file unless you have the Adobe Illustrator software. Typically your designer will export your final ai file logo to an eps file 和 many other formats for you to use.

每股收益 -封装PostScript

eps文件是标识文件的黄金标准. It is a vector-based image, when exported from Adobe Illustrator, 和 is meant for print usage.

This means an eps file can be sized up or down without deteriorating the image quality. These files have a transparent background 和 are easily scalable for print — they can be as large as a billboard 和 as small as a business card.

When you send your logo to a printer or design professional 总是 send them the ai or eps version unless another format is specifically requested. 如果需要,他们可以将该文件导出为另一种文件格式.

Keep in mind you 可能 not be able to open or place this file in some software, 上传eps到您的网站或社交媒体网站. If the software you are using does not let you place or import 和 eps then you’ll be forced to use an alternative logo file format.

PDF -便携式文档格式

你可能会得到一个pdf版本的logo. 一个pdf 可能 be a vector file depending on if it’s generated from Adobe Illustrator or another software. pdf是一种非常常见的文件类型,可以在finder窗口中查看, web浏览器, 或adobeacrobatreader.

但请记住, not all pdf files are vector-based because pdf’s can be exported from lots of programs like PowerPoint or Photoshop 和 then saved as a pdf. 像jpg, pdfs have a background color to them or can have a background-size that is larger than the graphic itself.

一个pdf's quality can vary drastically because it can be exported for web (typically lower quality 和 optimized for fast loading) or print (usually higher quality resolution).

SVG -可伸缩的矢量图形

svg文件是一种用于web使用的基于矢量的图像. An svg can be used on a website 和 allows the image to be scaled 和 maintain quality.

These files have transparent backgrounds 和 can be opened in Illustrator or a web浏览器. 有些打印机接受svg文件, 但是通常在网上使用SVG文件,而在打印中使用eps文件.

svg文件是标识、图标和基本图形的理想选择. 这就是为什么manbetx手机登录界面在网站上使用svg文件格式的标志. For logos 和 illustrations on the web, svgs provide an overall sharper crispness versus png or jpg.

PNG -便携式网络图形

png文件是一种基于光栅的图像,适用于网络. 这些文件是基于像素的,如果没有像素化就不能放大. This means they must be exported with the correct size 和 resolution for the end usage.

png文件支持透明背景. They can be used for your website 和 on social media 和 opened with most computer software or in a web浏览器. If your website CMS doesn't allow svg file uploads, a high-quality png file is the next best thing.

When uploading png files to your website make sure they’re optimized for the web. Image optimization means making your file size as low as possible while maintaining good quality. 大的图片和文件会使你的网站加载速度变慢. 你可以使用免费的工具 TinyPNG 减少您的PNG文件大小,使您的网站加载更快.

JPG, JPEG -联合摄影专家组

jpg或jpeg文件是用于网络或打印的基于栅格的图像. 这些文件最适合用来拍照片. jpg文件不支持透明背景.

Similar to png, jpg files must be created with the correct size 和 resolution for the end usage. They can be used for your website 和 on social media 和 opened with any computer software.

When uploading jpg files to your website make sure they’re optimized for the web. 你可以使用免费的工具 TinyJPG 减少您的JPG文件大小,使您的网站加载更快.

关键的外卖

有正确的标志文件类型的工作是重要的. Your logo designer should provide you with a variety of files to prepare you to use your logo in all your marketing outlets. Make sure to get an ai or eps file from your designer because all other file formats can be created from that source file.

标志文件格式快速指南

Download our free 标志文件格式快速指南 to know what file you need, 在哪里使用它, 谁使用它,为什么它适合工作.

DP-Freebies-Logo-File-Formats.jpg

这样的指导? 下载更多 免费赠品!

 

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