5 Tips to Help You Create More Engaging Content
A gorgeous website is nothing without great content. We consider content to be even more important than design and we’re designers! 🤔
以下是万博manbetx手机版登陆如何改进网站内容并吸引更多客户的五点建议!
1. Know Your Audience
了解你的读者是写作吸引人内容的最重要部分之一. 如果你不了解你的读者想要什么，那么你就无法写出让他们感兴趣的内容.
Without understanding their frustrations and motivations, your audience will click away from your website and look for content elsewhere.
你应该总是把你的受众放在第一位，在内容方面尤其如此. Don’t write about what you want to read, write content that is relevant and of value to your audience.
人们希望阅读能让他们从中学到东西的内容. 如果你所写的内容与你的行业完全无关，那么他们就会直接去找你的竞争对手来得到他们想要的东西.
People have problems that you need to solve in your content. Start putting their needs upfront so they’ll care more about what you have to say.
2. Create User Personas
用户角色是目标市场和现有客户的特征集合. 它们也可以是在发现或产品开发的早期阶段创建的实际用户的虚拟表示.
开发用户角色很重要，因为它们通过将用户的痛点放在最前面来驱动设计决策. 人物角色通过理解他们是谁，为你提供了一个理想客户的代表, you’ll be able to create better content.
Like we said above, getting to know your audience, 他们喜欢和不喜欢的内容会帮助你直接根据他们的需求和想要的内容来调整你的内容.
您可以通过进行市场研究，并通过调查和问卷从现有客户中收集信息来创建用户角色. 通过这种方式，您可以更好地理解您的用户角色是什么样子的.
Use these questions to help you put together a user persona:
Where do they work?
What type of education do they have?
What challenges do they face?
What keeps them up at night?
What do they do in their spare time?
Are they married?
Do they have children?
Do they own or rent their home?
What are their job titles?
Which industries do they work in?
Where do they live?
How old are they?
A user persona we created for an upscale neighborhood store.
当你将用户角色融入到你的业务中时，你不仅是在帮助你的内容，你也将帮助你的业务作为一个整体.
Here are some of the other benefits of using user personas:
你的团队成员更了解你的客户是谁以及他们在寻找什么
Your content will be client-focused, not you-focused
There’s a greater sense of empathy with your client delivered via the content
如果你没有为你的公司设计用户角色，或者有一些，但没有充分发挥它们的潜力，那么你就真的错失了机会 target marketing opportunities.
3. Make Your Posts Easier To Read
人们的注意力持续时间非常短，这就是为什么让你的内容尽可能具有可读性是一个好主意.
One of the best ways to do this is to make your text scannable by:
Using short and simple sentences
Incorporating white space into your posts
Using headings and text styling
Using bulleted or numbered lists
Adding visuals
如果你给你的观众一个选择，是看一个设计精美的信息图表和快速的结论，还是几块文字, they’re going to pick the infographic first. Why?
Infographics are easier to digest than long-form content. 人类自然会被视觉内容所吸引，处理图像的速度要比处理文本快, allowing for quick and efficient retention of information.
Images gain greater engagement from viewers because they grab attention, aid learning, and inspire an emotional response. Having eye-catching images, 用图形和图表来分解你的博客文章，让你的读者更容易阅读你的内容.
样式化的文本可以帮助读者快速浏览，找到他们想要的东西，并缓解读者的眼睛. Simply put, 内容层次结构的作用是让人们留在您的页面上，并尽可能长时间地使用您的信息.
4. Social Media Tracking and Audience Engagement
社交追踪可以让你追踪任何万博manbetx手机版登陆你的品牌的对话, or industry, online. You can analyze these conversations and respond or react accordingly. 它对于受众研究和对内容营销策略的磨练是完美的.
有许多不同的社交发布平台提供社交媒体分析，比如 Later, Buzzsumo, Hootsuite or Sprout Social, just to name a few. Once you’ve signed up, you can monitor your social media channels for any mentions of your brand, your competitors, your product or any keywords that are relevant in your industry.
You can then take any information you’ve gathered from your social media, analyze it and put it into action. 这可能意味着回应一个满意的客户，或者创建一个全新的万博manbetx手机版登陆客户关注的博客.
社交媒体倾听让你找到一个机会，让你的客户了解你的品牌.
People don’t want to be sold to. They want to be engaged in an authentic way. 创造机会让人们与你和你的公司互动，建立关系. If you can give them valuable takeaways, you’ll be top of mind the next time they may need your service.
伊芙琳在成功风格峰会(Success through Style Summit women 's conference)上发表了讲话，旨在与manbetx手机登录界面的目标市场——新兴企业家进行交流 & small business owners. 在活动期间，manbetx手机登录界面为与会者提供了网站审计，以便与manbetx手机登录界面的观众进行一对一的交流.
Here are some tips to engage with your audience:
Share your knowledge openly with valuable content
Host community discussions or online training
Create videos
Build brand advocates
Ask your audience what they want
Collaborate with your community
These actions will boost your brand recognition, create trust, and also attract people to read your content.
5. Avoid Jargon
当你写内容的时候，要确保你所提供的信息是可以理解的，即使是那些不是你的专业领域的人.
你应该总是试图解释任何复杂的或利基的术语，你可能会在你的博客文章中提到. 提供相关文章的超链接，这样你的读者就可以得到你正在讨论的话题的更多背景信息.
如果你在一个非常注重技术的行业工作，这些建议是非常重要的. 如果他们不是行业专家，你想吸引更多的人访问你的网站, then they’re not going to know a thing about your industry jargon.
记住，你需要为你的读者而写，而不仅仅是为了你和你的同事. 试着记住使用所有人都能理解的语言，这将帮助你成为一个友好和值得信赖的品牌.
Did you find these tips useful? Let us know in the comments!
如果你认为你的网站内容不履行它应该做或你需要一点额外的帮助, we’ve created the Power Plan 帮助小企业主弄清楚他们的业务需求，并创建一个可操作的计划开始.
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