Kelly Strategies
OWNING IT: OPPORTUNITY
Content Writing / Logo Design / Marketing Collateral / Website Design & Development
Fundraising knowledge and practical smarts for the nonprofit sector
OVERVIEW
Kelly Strategies is a consulting firm in Arlington, Virginia that specializes in fundraising strategy for nonprofits. We worked with the owner, Susan Kelly to refresh her branding and create a bold one-page website that promotes her services. We created graphic design materials including a fact sheet, PowerPoint template, and LinkedIn banner.
COLOR & TYPOGRAPHY
We chose a rich and vibrant orange that conveys warmth, excitement and enthusiasm combined with charcoal and light neutral gray that communicates balance and subtlety. For the typography, we chose Sofia Pro, a versatile, easy-to-read sans-serif typeface and Alice, a serif typeface that adds whimsy and flourishes.
What Susan Says…
We worked with Susan to refresh her branding and build a streamlined website that showcases her fundraising services…all in the nick of time.
Before & After
Move handle left (after) to right (before).
Before
After
