Sparent Virtual Assistant Agency
OWNING IT: EQUITY, OPPORTUNITY
Strategy / Content Writing / Visual Identity / Website Design & Development
The mother of all virtual agencies.
Jennifer Crawford and Meredith Eaton, both women entrepreneurs and each with an impressive history of running their own successful businesses organically tapped into an underappreciated, underutilized resource of expertise—knowledgeable, masterful, multi-tasking stay-at-home moms.
They realized this could be nurtured into not only a new business but also a game-changer for fellow women business owners. In that moment of brilliance, Sparent was born!
Flash forward just a few short years, and Sparent is a maturing business ready to uplevel their brand and website.
Jen and Meredith are passionate about helping women-owned businesses grow & scale by delegating to impressive stay-at-home mom virtual assistants paired with ongoing business support.
One of the directives was to stand out from traditional virtual agencies. While there are a lot of competitors, they don’t come close to offering the individualized service that Sparent does.
We crafted Sparents brand story and crystal clear content messaging infused with aspiration paired with a custom-built website that’s polished and professional.
We chose a fun, feminine color palette, sans serif typography and created a logotype with a distinctive icon element. All these elements reflected Sparent’s quality services and a laid-back vibe.
Before & After
Move handle left (after) to right (before).